Today’s conditionally approved residents represent approximately one-third of all renters in a typical “B” or “C” grade community of 300 units. That means 100 conditional approvals, or 100 leases, from a renter population that did not initially meet standard credit acceptance criteria. Having strategies in place to move in these consumers with tools to pay reliably can help communities meet occupancy targets and improve bottom line results.
On average, conditionally approved residents comprise a representative sample of the ethnic and socio-economic fabric that keeps America strong. They’re tradesmen and professionals, wait staff, nurses and doctors, office managers, delivery personnel and government workers – all hard working Americans who are burdened by limited access to financial tools or the more favorable rates offered to their counterparts who have credit scores of >700.
There are an estimated 100 million Americans who are thought to be underserved by the current credit reporting system but have the desire and ability to pay their bills on time.
Today’s conditionally approved renters are part of the growing movement of people who have decided to rent an apartment instead of owning a home. One-in-five have annual incomes of $50,000 - $70,000, with the majority earning between $25,000 - $49,000. All these people want a safe place to call home for themselves and their families.
Consumers function outside the financial mainstream that builds a traditional credit score for a variety of reasons that include:
Click here for additional information on services for consumers who have done everything right but don’t get credit for it.